{"title":"Featured","description":null,"products":[{"product_id":"heavyweight-tee-white","title":"Heavyweight Tee - White","description":"\u003cp\u003e\u003cstrong\u003eHeavyweight sizing:\u003c\/strong\u003e \u003ca href=\"\/pages\/size-guide#shldn-heavyweight-sizing\"\u003eView size chart (S to 5XL)\u003c\/a\u003e. Compare garment measurements before choosing your size.\u003c\/p\u003e\n\u003cp\u003eA structured essential designed to be worn daily.\u003c\/p\u003e\n\u003cp\u003eNo excess. No noise. Just the standard.\u003c\/p\u003e\n\u003cp\u003eCut from heavyweight 280gsm cotton, this tee delivers a substantial feel with a clean oversized silhouette. Built for durability and everyday wear, it combines comfort, structure and understated design.\u003c\/p\u003e\n\u003cp\u003eDesigned in London.\u003c\/p\u003e\n\u003cp\u003e• 280gsm premium cotton\u003cbr\u003e• Preshrunk to minimise shrinkage\u003cbr\u003e• Embroidered SHLDN chest logo\u003cbr\u003e• Signature LDN back print\u003c\/p\u003e\n\u003cp\u003eModel is 188cm \/ 6'2\" wearing size Large.\u003c\/p\u003e","brand":"SHLDN","offers":[{"title":"White \/ LRG","offer_id":57387859444089,"sku":"AS-5080-WHI-LRG","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ SML","offer_id":57387859476857,"sku":"AS-5080-WHI-SML","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ XLG","offer_id":57387859509625,"sku":"AS-5080-WHI-XLG","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ MED","offer_id":57387859542393,"sku":"AS-5080-WHI-MED","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 2XL","offer_id":57387859575161,"sku":"AS-5080-WHI-2XL","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 3XL","offer_id":57387859607929,"sku":"AS-5080-WHI-3XL","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 4XL","offer_id":57387859640697,"sku":"AS-5080-WHI-4XL","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 5XL","offer_id":57387859673465,"sku":"AS-5080-WHI-5XL","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/3004\/7865\/files\/DSC05218.jpg?v=1780222098"},{"product_id":"heavyweight-tee-black","title":"Heavyweight Tee - Black","description":"\u003cp class=\"shldn-restock-note\"\u003e\u003cstrong\u003eAvailability update (12 October): Small to 4XL are available to order. 5XL is temporarily unavailable; the supplier estimates restock on 6 December 2026. This is an estimated restock date, may change and is not a delivery date.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHeavyweight sizing:\u003c\/strong\u003e \u003ca href=\"\/pages\/size-guide#shldn-heavyweight-sizing\"\u003eView size chart (S to 5XL)\u003c\/a\u003e. Compare garment measurements before choosing your size.\u003c\/p\u003e\n\u003cp style='letter-spacing: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); margin-top: 0px; margin-bottom: 1em; line-height: 1.4; caret-color: rgb(35, 39, 54); color: rgb(35, 39, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 15px;'\u003eA structured essential designed to be worn daily.\u003c\/p\u003e\u003cp style='letter-spacing: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); margin-top: 0px; margin-bottom: 1em; line-height: 1.4; caret-color: rgb(35, 39, 54); color: rgb(35, 39, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 15px;'\u003eNo excess. No noise. Just the standard.\u003c\/p\u003e\u003cp style='letter-spacing: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); margin-top: 0px; margin-bottom: 1em; line-height: 1.4; caret-color: rgb(35, 39, 54); color: rgb(35, 39, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 15px;'\u003eCut from heavyweight 280gsm cotton, this tee delivers a substantial feel with a clean oversized silhouette. Built for durability and everyday wear, it combines comfort, structure and understated design.\u003c\/p\u003e\u003cp style='letter-spacing: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); margin-top: 0px; margin-bottom: 1em; line-height: 1.4; caret-color: rgb(35, 39, 54); color: rgb(35, 39, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 15px;'\u003eDesigned in London.\u003c\/p\u003e\u003cp style='letter-spacing: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); margin-top: 0px; margin-bottom: 1em; line-height: 1.4; caret-color: rgb(35, 39, 54); color: rgb(35, 39, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 15px;'\u003e• 280gsm premium cotton\u003cbr\u003e• Preshrunk to minimise shrinkage\u003cbr\u003e• Embroidered SHLDN chest logo\u003cbr\u003e• Signature LDN back print\u003c\/p\u003e\u003cp style='letter-spacing: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); margin-top: 0px; margin-bottom: 1em; line-height: 1.4; caret-color: rgb(35, 39, 54); color: rgb(35, 39, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 15px;'\u003eModel is 182cm \/ 6'0\" wearing size Large.\u003c\/p\u003e","brand":"SHLDN","offers":[{"title":"Black \/ SML","offer_id":57387948769657,"sku":"AS-5080-BLK-SML","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ MED","offer_id":57387948802425,"sku":"AS-5080-BLK-MED","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ LRG","offer_id":57387948835193,"sku":"AS-5080-BLK-LRG","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XLG","offer_id":57387948867961,"sku":"AS-5080-BLK-XLG","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2XL","offer_id":57387948900729,"sku":"AS-5080-BLK-2XL","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 3XL","offer_id":57387948933497,"sku":"AS-5080-BLK-3XL","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 4XL","offer_id":57387948966265,"sku":"AS-5080-BLK-4XL","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 5XL","offer_id":57387948999033,"sku":"AS-5080-BLK-5XL","price":35.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/3004\/7865\/files\/DSC05237.jpg?v=1780222102"},{"product_id":"core-tee-black","title":"Core Tee - Black","description":"\u003cp\u003e\u003cstrong\u003eCore sizing:\u003c\/strong\u003e \u003ca href=\"\/pages\/size-guide#shldn-core-sizing\"\u003eView size chart (XS to 5XL)\u003c\/a\u003e. Compare garment measurements before choosing your size.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCore Tee\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA lighter everyday essential.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe SHLDN Core Tee is crafted from premium 180gsm combed cotton, delivering a clean fit and soft feel designed for everyday wear. Finished with our signature embroidered SHLDN logo, designed to be worn on its own or layered throughout the year.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeatures\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003ePremium 180gsm combed cotton\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoft, breathable feel\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSignature SHLDN embroidered logo\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRibbed crew neckline\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSide-seamed construction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eShoulder-to-shoulder taping\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDouble-needle hems\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePre-shrunk to minimise shrinkage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUPF 50+ sun protection\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eModel is 182cm (6'0\") and wears a size Large. The model in the last image is wearing a size medium for a closer fit.\u003c\/span\u003e\u003c\/p\u003e","brand":"SHLDN","offers":[{"title":"Black \/ XSM","offer_id":64175119008121,"sku":"AS-5001-BLK-XSM","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ SML","offer_id":64175119040889,"sku":"AS-5001-BLK-SML","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ MED","offer_id":64175119073657,"sku":"AS-5001-BLK-MED","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ LRG","offer_id":64175119106425,"sku":"AS-5001-BLK-LRG","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XLG","offer_id":64175119139193,"sku":"AS-5001-BLK-XLG","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2XL","offer_id":64175119171961,"sku":"AS-5001-BLK-2XL","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 3XL","offer_id":64175119204729,"sku":"AS-5001-BLK-3XL","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 4XL","offer_id":64175119237497,"sku":"AS-5001-BLK-4XL","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 5XL","offer_id":64175119270265,"sku":"AS-5001-BLK-5XL","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/3004\/7865\/files\/DSC05554.jpg?v=1786005713"},{"product_id":"shldn-edition-001-pain-or-relief","title":"SHLDN EDITION 001 — Pain or Relief","description":"\u003cp class=\"shldn-restock-note\"\u003e\u003cstrong\u003eAvailability update (15 October): X-Small, Small, Large, X-Large and 3X-Large are available to order. Medium and 2X-Large are temporarily unavailable; the supplier estimates restock on 21 November 2026. Restock dates are estimates, may change and are not delivery dates.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEdition sizing:\u003c\/strong\u003e \u003ca href=\"\/pages\/size-guide#shldn-edition-sizing\"\u003eView size chart (XS to 3XL)\u003c\/a\u003e. Compare garment measurements before choosing your size.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA monochrome study of emotion, uncertainty and the stories held within the human form.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePain or Relief\u003c\/span\u003e\u003cspan\u003e began as an oil painting on aluminium panel, created using only titanium white and ivory black. The original painting explores the ambiguity of the human experience — is he in pain, in torment, relieved, or at peace?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe artwork was painted over approximately three months, with the detail of the hands studied from life. Every crease, pore and weathered surface became part of the story.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe original painting was later selected for the Lunar Codex, where it was laser-etched onto nickel microfiche and placed in two lunar time capsules. The \u003c\/span\u003e\u003cspan\u003eNova Collection\u003c\/span\u003e\u003cspan\u003e travelled aboard Intuitive Machines’ \u003c\/span\u003e\u003cspan\u003eOdysseus lunar lander\u003c\/span\u003e\u003cspan\u003e and landed on the Moon in February 2024, where it remains. A second copy is part of the \u003c\/span\u003e\u003cspan\u003ePolaris Collection\u003c\/span\u003e\u003cspan\u003e, due to travel to the lunar south pole aboard Astrobotic’s Griffin lander.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEDITION 001\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe artwork has been reproduced on a heavyweight 240gsm cotton T-shirt, featuring SHLDN branding and the Edition 001 mark.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e240gsm heavyweight cotton\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e100% carded cotton\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRelaxed fit with dropped shoulders\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGarment dyed\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSHLDN DTF neck print\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eArtwork printed on the back\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSHLDN Edition 001 branding on the front\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eOriginal artwork:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ePain or Relief\u003c\/span\u003e\u003cspan\u003e — 61 × 46cm, oil on aluminium panel\u003cbr\u003e \u003c\/span\u003e\u003cstrong\u003eEdition:\u003c\/strong\u003e\u003cspan\u003e 001\u003cbr\u003e \u003c\/span\u003e\u003cstrong\u003eArtwork by:\u003c\/strong\u003e\u003cspan\u003e Michael Sheldon\u003c\/span\u003e\u003c\/p\u003e","brand":"SHLDN","offers":[{"title":"Faded Black \/ X-Small","offer_id":64384580813177,"sku":"AS-5082-FDBL-XS","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Black \/ Small","offer_id":64384580845945,"sku":"AS-5082-FDBL-S","price":40.0,"currency_code":"GBP","in_stock":false},{"title":"Faded Black \/ Medium","offer_id":64384580878713,"sku":"AS-5082-FDBL-M","price":40.0,"currency_code":"GBP","in_stock":false},{"title":"Faded Black \/ Large","offer_id":64384580911481,"sku":"AS-5082-FDBL-L","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Black \/ X-Large","offer_id":64384580944249,"sku":"AS-5082-FDBL-XL","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Black \/ 2X-Large","offer_id":64384580977017,"sku":"AS-5082-FDBL-2XL","price":40.0,"currency_code":"GBP","in_stock":false},{"title":"Faded Black \/ 3X-Large","offer_id":64384581009785,"sku":"AS-5082-FDBL-3XL","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/3004\/7865\/files\/437F4277-330F-48F3-AC9C-15FEE0AD81AA.jpg?v=1787835364"},{"product_id":"shldn-organic-built-through-discipline-tee-black","title":"SHLDN Organic — Built Through Discipline Tee — Black","description":"\u003cp\u003e\u003cstrong\u003eOrganic sizing:\u003c\/strong\u003e \u003ca href=\"\/pages\/size-guide#shldn-organic-sizing\"\u003eView size chart (XXS to 5XL)\u003c\/a\u003e. Compare garment measurements before choosing your size.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA considered everyday tee. Built through discipline.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade from 100% organic cotton with a clean, contemporary fit and soft hand feel. Finished with the SHLDN Built Through Discipline graphic and a subtle SHLDN embroidery to the chest.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA straightforward essential built around the principle at the heart of SHLDN: consistency, discipline and showing up.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDETAILS\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• 100% organic cotton\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e• 180gsm\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e• Medium fit\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e• Water-based print\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e• Subtle SHLDN chest embroidery\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e• Ribbed neckline\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e• Unisex construction\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCARE\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMachine wash at 30°C.\u003cbr\u003eWash inside out.\u003cbr\u003eDo not tumble dry.\u003cbr\u003eDo not iron directly over the print.\u003c\/span\u003e\u003c\/p\u003e","brand":"SHLDN","offers":[{"title":"Black \/ XX-Small","offer_id":64801953972601,"sku":"STTU169-BLK-XXS","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ X-Small","offer_id":64801954005369,"sku":"STTU169-BLK-XS","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ Small","offer_id":64801954038137,"sku":"STTU169-BLK-S","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ Medium","offer_id":64801954070905,"sku":"STTU169-BLK-M","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ Large","offer_id":64801954103673,"sku":"STTU169-BLK-L","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ X-Large","offer_id":64801954136441,"sku":"STTU169-BLK-XL","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2X-Large","offer_id":64801954169209,"sku":"STTU169-BLK-2XL","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 3X-Large","offer_id":64801954201977,"sku":"STTU169-BLK-3XL","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 4X-Large","offer_id":64801954234745,"sku":"STTU169-BLK-4XL","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 5X-Large","offer_id":64801954267513,"sku":"STTU169-BLK-5XL","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/3004\/7865\/files\/13F45F2C-5C5B-4DC2-87B3-DB5327BC1D34.jpg?v=1791279248"},{"product_id":"shldn-organic-clothing-company-tee-black","title":"SHLDN Organic — Clothing Company Tee — Black","description":"\u003cp\u003e\u003cstrong\u003eOrganic sizing:\u003c\/strong\u003e \u003ca href=\"\/pages\/size-guide#shldn-organic-sizing\"\u003eView size chart (XXS to 5XL)\u003c\/a\u003e. Compare garment measurements before choosing your size.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA considered everyday tee. Built through discipline.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade from 100% organic cotton with a clean, contemporary fit and soft hand feel. 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